TVS Motor Company announced its alliance with MASESA (Mayor Servicios Socieda Anonima) to foray into the Central American market. MASESA is the leader in the commercialisation of motorcycles and Tuk Tuks in the Central American region. The alliance is in line with the TVS’ plan to expand and strengthen its presence in global markets like Central and Latin America, Southeast Asia, and the Middle East.
The alliance will grant TVS the trading rights to set up business in conjunction with MASESA in Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica. MASESA currently operates through a network of 500 touch-points throughout the region and manages a wide catalogue of parts and fully-equipped service centres. This provides adequate support for the Indian brand and the alliance is seen as one of the most important ones for the industry in recent years in the region.
Commenting on the partnership, R. Dilip, senior vice president - International Business of TVS Motor Company, said: "We are very pleased to partner with a well-known company such as MASESA, which has a rich experience and immense knowledge of the market and the needs of customers in this region. The unique network of distribution that MASESA has developed, makes them the best strategic ally for TVS Motor Company. With this alliance we will be able to personalise our value offers and provide the right products for our future clients throughout Central America and consolidate our presence in the area.”
"We at MASESA, will represent TVS Motor Company with great passion and pride, with the objective of satisfying the demanding needs of our current and potential clients, and we will work hard to successfully consolidate our new strategic alliance. In MASESA we will distribute, with the responsibility that characterises us, all the products that TVS Motor Company provides us and we will be the best bridge between the best technology available in India and our important clients throughout Central America,” said Samuel Espina, regional manager of Public Relations at MASESA.
From India, TVS will export the Scooty Zest 110, Wego 110, Star HLX 100/125, Sport 100 ES, Phoenix 125, Stryker 125, Apache RTR 160/180/200, and the King DLX throughout the Central American market. Additionally, the brand will also export two products from Indonesia - the Max 125 and Neo 110. In the first phase of this association, five exhibition and sales rooms will be installed in the region, which will also offer the entire range of spare parts and technical service. In turn, TVS Motor Company’s products will be available in the 500 dealers MASESA has throughout Central America.